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Research Article

Political-Discursive Behavior of the São Paulo Business Elite in the Crisis that Ended Dilma Rousseff’s Second Term (2014–2016)

Author:

Humberto Fernandes

UERJBR
About Humberto
Humberto Fernandes, MSc., interested in Sociology of Knowledge, social imaginary, collectivities and social manipulation Ph.D. student, Institute of Social and Political Studies at Rio de Janeiro State University (IESP-UERJ) Member of the International Sociological Association, Research Committees: Sociology of Communication,Knowledge & Culture [14]; Alienation Theory and Research [36]; and Social Psychology [42] Member of Centre for Studies on Social Theory and Latin America (NETSAL/IESP) Member of Centre for Studies in Popular Communication (NIPEC-UNIFLU)
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Abstract

Dilma Rousseff’s second term as president of Brazil, slated to run from 2015 to 2019, was curtailed by her impeachment amid a systemic crisis in which the São Paulo business elite, represented by the Federation of Industries of the State of São Paulo (FIESP), the major Brazilian business association, played an active political role. In order to understand FIESP’s behavior, its official notes and releases were assessed by political discourse analysis with regard to actors and institutions, both mobilized and articulated, as well as elements of interest and opinions. Our findings indicate FIESP’s leading role in the pro-impeachment movement, the strengthening of institutionalized state-corporate channels, the strategic use of different discourses to co-opt political capital, the demonization of the progressive Workers’ Party (PT), and the promotion of distrust in all that is political. Our analysis also revealed social manipulation by business elites through their control of the mass media.

 

O segundo mandato de Dilma Rousseff como presidente do Brasil, previsto para 2015 a 2019, foi reduzido por seu impeachment em meio a uma crise sistêmica na qual a elite empresarial paulistana, representada pela Federação das Indústrias do Estado de São Paulo (FIESP), a maior associação empresarial brasileira, desempenhou um papel político ativo. Para compreender o comportamento da FIESP, suas notas oficiais e comunicados foram avaliados pela análise do discurso político em relação aos atores e instituições, tanto mobilizados quanto articulados, bem como elementos de interesse e opiniões. Os achados indicam: o papel de liderança da FIESP no movimento pró-impeachment; fortalecimento dos canais institucionalizados estado-corporativos; uso estratégico de diferentes discursos para cooptar capital político; demonização do Partido dos Trabalhadores (PT) progressista; e a promoção da desconfiança em tudo o que é político. A análise também revelou a manipulação social por parte das elites empresariais através do seu controle das representações sociais para as massas.

 

How to Cite: Fernandes, H., 2022. Political-Discursive Behavior of the São Paulo Business Elite in the Crisis that Ended Dilma Rousseff’s Second Term (2014–2016). Middle Atlantic Review of Latin American Studies, 6(1), pp.58–96.
Published on 28 Jun 2022.
Peer Reviewed

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